The big picture here is that we are seeing a politicization of corporate behavior, completely divorced from normal profit motives. This is just one more example of sides being chosen. The logical extension of this is not banning all gun related sales. The logical extension is to ban all GUN OWNERS from commerce, and then all political opponents.
I do not believe any of this is gun related at the core- this is a tool to oppress, not a policy issue-if all conservative's drove red Corvette's, the ban would be on V8's and red paint. Guns are a handy tool, an identifier if you will,of those who hold an opposing view. I fully expect voter registrations to become a more overt tool, for the same purpose.