Both "sides" use the same techniques and once you learn to "see" it you cannot unsee it.
The level of persuasion techniques being used on the American/worldwide public is breathtaking.
It is everywhere everywhere.
Learning about the techniques will open your eyes.
You can see it if you want to, you are willing to acknowledge it, seeing it is easy.
There is in fact a worldwide propaganda industrial complex.
All communication contains elements of narrative control, defining of terms and persuasion to see things the persuaders way.
Examine all your presuppositions and make sure they are yours, not something you picked up through cultural osmosis.
The days of going through life in condition White are over now, now seeing things through condition Orange and Red is the rule of the day.