When will companies learn to let artists design the casing, not the production engineers?
When they want them to stop being functional. You should see the crap some automotive stylists that have no clue of machining or metal forming have tried to push through.
What I meant was things that are both aesthetically pleasing and functional, and that entice the user to pick it up.
Apple does it with the iPod Touch, iPhone, iPod, and their laptops.
Sony does it with the VAIO laptops and the PSP.
Dell kinda does it with theirs, until they fly apart, then they look crappy.
Nintendo does it with the Wii.
Several cellphone makers do it, various hit and miss models.
Hell, even ancient companies like Digital did it, with some of their earlier curvy terminals that drew the user in to touch it.
Some companies, though, don't get it.