those companies were really so intent on saving the world they would market the stuff to everyone, not make it a trend product.
I think that the fact that the 'green' stuff is more expensive is an understandable part of economics. You see, I don't think that there are any competitive companies out there that are deliberately anti-'green'. Just companies that don't care. If the most cost effective solution happens to be green, they'll go that route, if not, then no.
So in order to be greener than the rest of the pack, they have to pick less economic solutions, componded by them generally being niche products. Slashing their profit margins in half might still not be enough to have a price competitive product.
And if you don't have any profit margin, then even if you're doing it out of the kindness of your heart you're likely to quickly go out of business at the slightest bump.
. if those companies were really so intent on saving the world they would market the stuff to everyone, not make it a trend product.
If they were intent on saving the world, they wouldn't exist. Best "eco-friendly" cleaning products? Vinegar, baking soda. I use 'em for almost anything, more because they are less toxic than commercial stuff, and cheaper too.