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Main Forums => The Roundtable => Topic started by: Manedwolf on October 27, 2008, 12:04:17 AM

Title: Pepsi kills Tropicana's brand recognition...
Post by: Manedwolf on October 27, 2008, 12:04:17 AM
Way to go! Make the most-recognized juice look like...a discount brand, complete with stock photography! What'd you pay for that photo, guys, $200 off a royalty-free site?

(https://armedpolitesociety.com/proxy.php?request=http%3A%2F%2Fwww.underconsideration.com%2Fbrandnew%2Farchives%2Fpepsi_tropicana_large.jpg&hash=bf42b1b0555d2bf59ac8ba82d1697d0714fca0d6)

I want the millions these people make...and I wouldn't even f up the branding like this. :P

http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php (http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php)
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Fly320s on October 27, 2008, 12:09:25 AM
Meh. I prefer Florida's Natural.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: RaspberrySurprise on October 27, 2008, 12:12:23 AM
I like Simply Orange and similar.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Perd Hapley on October 27, 2008, 12:26:15 AM
Yeah, that's all kinds o' ugly.  Was Tropicana not selling or something? ???
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Gewehr98 on October 27, 2008, 12:29:49 AM
Feh.

Minute Maid for me and mine.

I spent too much time in the Florida orange groves to get very excited about the blending of all the juices and subsequent distribution to different brands.  Kinda like counting how many angels can dance on the head of a pin...
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Manedwolf on October 27, 2008, 12:34:24 AM
Yeah, that's all kinds o' ugly.  Was Tropicana not selling or something? ???

Pepsi has gone rebranding crazy with all of their brands. The general consensus among myself and other people who do commercial design on other forums I'm on is that they're trying way too hard, and that the decisions are likely being made by execs who have no sense of design at all, or that someone's relative is somehow involved.

Because that box would result in a D grade in any of my design classes. Look at Sterling Brands' previous iconic design on that page, then look at the new one. I mean...what?
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: BridgeRunner on October 27, 2008, 12:35:15 AM
Orange juice?  Sugar and acid.  If I'm gonna burn holes in my digestive tract, I'm at least gonna have some fun doing it.

I'll have a coffee.  You can keep yer OJ, whatever brand, and all the propaganda about vitamin C to go along with it.  :laugh:


Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Azrael256 on October 27, 2008, 12:48:49 AM
I guess pepsico voted for change.

*rimshot*
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Parker Dean on October 27, 2008, 12:57:12 AM
I was watching an author on CSPAN BookTV a few weeks ago, and the premise of his book was that brand management is really just screwing up the product for both the company and the consumer. He also felt that it would just be better to let a brand be itself rather than try to "manage" it, mostly because of the talentless hacks that involve themselves in the process. Sounded like a fun read, especially since he ripped on the Cussler/Kamprecos novels as a really bad example of brand management in literature. Unfortunately I can't remember the name at the moment, dammit.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Zed on October 27, 2008, 01:01:02 AM
Sad thing is the Stuff is over $5.00 a gallon here.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Bogie on October 27, 2008, 02:25:18 AM
"We bought it, so we're going to change it."
 
Scuttlebutt from my former company has it that NOW they are trying to reengineer the R&D overall into something like my end of it was before the merger...
 
Well, they basically pfired everyone who was running things the right way...
 
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: LAK on October 27, 2008, 07:35:25 AM
Quote
Orange juice?  Sugar and acid.  If I'm gonna burn holes in my digestive tract, I'm at least gonna have some fun doing it.
The full measure of pulp - which many or most have been conditioned to dislike from an early age - serves not only to neutralize the acid effect, it also contains the bioflavanoids which aid the absorbsion of vitamin C. Oh, and the sugar in an orange isn't a fraction as harmful to you as the refined variety.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: nobody's_hero on October 27, 2008, 08:32:49 AM
I don't usually buy carton-O.J.

I go for the [almost] 1-gal tropicana jug with the new "easy pour" lid. Such a simple engineering design that allows you not to spill those first few drops because you poured it a little too slowly.

I wish the milk companies would follow suit. That just annoys me—as soon as I break the plastic seal and start pouring, it runs down the side of the milk jug and gets all over the counter.  :lol:

EDIT: Unfortunately, the easy pour design contains about seven ounces less than the original containers. Just looked that up  =(. Oh well, the prices we pay for convenience.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: zahc on October 27, 2008, 09:27:22 AM
In order to design that easy-pour jug, they probably just removed those first few ounces that usually spill.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: charby on October 27, 2008, 09:40:35 AM
I buy the store brand not from concentrate orange juice. I only buy a brand name if it on sale cheaper than the store brand, which does happend from time to time. I really don't notice a taste different but I love the grove stand Tropicana because of all the pulp.

My wife hates pulp in her OJ so high pulp means the container is all mine.

-C

Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: MechAg94 on October 27, 2008, 10:17:46 AM
I have tried to buy Kroger store brands before, but have been disappointed too many times.  I don't remember if they sell their own orange juice though.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Manedwolf on October 27, 2008, 10:18:51 AM
I have tried to buy Kroger store brands before, but have been disappointed too many times.  I don't remember if they sell their own orange juice though.

Kroger store brands have an unpleasant history of being recalled for contamination.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: HankB on October 27, 2008, 10:21:45 AM
Orange juice?  Sugar and acid.
Try the heavily-advertised Sunny Delight - sugar syrup (probably high fructose corn sweetener - where's the "barf" icon?) and a bit of orange flavor.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: seeker_two on October 27, 2008, 10:51:42 AM
Guess I'm the only sugar-free Tang drinker.....  :cool:
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: roo_ster on October 27, 2008, 11:09:12 AM
Orange juice?  Sugar and acid.  If I'm gonna burn holes in my digestive tract, I'm at least gonna have some fun doing it.

I'll have a coffee.  You can keep yer OJ, whatever brand, and all the propaganda about vitamin C to go along with it.  :laugh:

Thus saith the Michigan resident. 

Spend some time in Florida during the citrus harvest and you'll better understand what good OJ tastes like.

Here's a hint: frozen from concentrate OJ is to real OJ what American cheese is to aged cheddar.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Perd Hapley on October 27, 2008, 01:15:57 PM
jfruser, why do you hate America?

Are Krogers still around on the east coast?  I haven't seen one of those in decades.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: BridgeRunner on October 27, 2008, 01:22:22 PM
Thus saith the Michigan resident. 

Spend some time in Florida during the citrus harvest and you'll better understand what good OJ tastes like.

Here's a hint: frozen from concentrate OJ is to real OJ what American cheese is to aged cheddar.

OrI could could just drink water, avoid the ugly container and spending the five bucks.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: mtnbkr on October 27, 2008, 01:56:01 PM
Are Krogers still around on the east coast?  I haven't seen one of those in decades.

Lots of them in SW Va.

Chris
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Gewehr98 on October 27, 2008, 02:03:55 PM
Quote
Are Krogers still around on the east coast?  I haven't seen one of those in decades.

Yup, they're still around.  I liked the one I visited in Marietta, GA, while spending some government-paid vacation times at Robins AFB.  Evidently, so did Alton Brown, if you watch some of his Good Eats episodes.

That is, before he got busted for shoplifting there...

http://episteme.arstechnica.com/eve/forums/a/tpc/f/34709834/m/793006009731?r=793006009731#793006009731

BTW, the whole high-fructose corn syrup phobia has about run its course, based on the latest television ads I saw the other night. Even the American Medical Association calls it an urban myth, and nutritionally identical to sucrose.

Maybe the food nazis can focus on truly evil stuff, like drinking Tab?  (blecch!)
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Manedwolf on October 27, 2008, 02:32:27 PM
FYI, the new Pepsi cans. GOING EURO. Well. Euro design as it was in the 90's. This is what you call "weak design". The font face is weak, nothing pops at all. It isn't understated nor minimalist (Apple does good minimalist branding, for reference), it is just weak. I have no idea why they thought reversed bookspine vertical lettering (HARD TO READ, GUYS!) would be a good idea on something whose shelf orientation will draw the eye to bold horizontal titling...which means the eye will go to competitors instead. Their designers are, to be blunt, crap. And they probably paid a lot for this.

(https://armedpolitesociety.com/proxy.php?request=http%3A%2F%2Fwww.underconsideration.com%2Fbrandnew%2Farchives%2Fpepsiredesignbh2.jpg&hash=abbdedb196d2f000c391b414a6d9c110f00a53a6)

I also find the bottle molding disturbing.

(https://armedpolitesociety.com/proxy.php?request=http%3A%2F%2Fwww.underconsideration.com%2Fbrandnew%2Farchives%2Fpepsi_bottles.jpg&hash=f1bb87ab4cb56ed359fa8d7d9a371b6f3a5c9a9e)
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: mtnbkr on October 27, 2008, 02:39:03 PM
That is, before he got busted for shoplifting there...

What BS.  They went after the guy who forgot the box of donut holes he was going to buy but probably missed the guy stuffing steaks down his pants. 

Quote
BTW, the whole high-fructose corn syrup phobia has about run its course, based on the latest television ads I saw the other night. Even the American Medical Association calls it an urban myth, and nutritionally identical to sucrose.

FWIW, I can tell a huge difference between "American" Coke with HFCS and "Mexican" Coke with cane sugar.  The Mexican Coke isn't as "sweet", nor as "syrupy".  It also doesn't leave me feeling like I have a coating in my mouth.  I so seldom drink sodas in general, if I want a Coke, I'll go to the nearby ethnic foods store and get a Mexi-Coke.

Chris
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Gewehr98 on October 27, 2008, 03:03:07 PM
That new Pepsi logo looks eerily similar to the Obama campaign logo.   :O

(https://armedpolitesociety.com/proxy.php?request=http%3A%2F%2Fwww.audacityofhopetrek.com%2Fsitebuildercontent%2Fsitebuilderpictures%2FObamaLogo.jpg&hash=7c7bf0c5839f061d052c9e003df52edea0ed091b)
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Gewehr98 on October 27, 2008, 03:07:56 PM
I agree Mexi-Coke with cane sugar is a better flavor, but the last time I was down Tijuana-way, my Mexi-Coke got me some quality time with the water closet.  I figured what could possibly go wrong with a bottled Coca-Cola?  Could've been the ice cubes or the glass I poured it into, though, to be fair...

I was bugging my dietician sister about the whole HFCS thing.  She said it's fine in moderation, but we 'Merkins don't do much of anything in moderation any more these days.  (As she was giving me the dirty eyeball for the 32oz Taco Bell Baja Blast Mountain Dew cup I walked in with...)
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: wmenorr67 on October 27, 2008, 03:10:50 PM
Don't drink much OJ since the wife and kiddos are allergic to citrus.  But it is all mine when we do buy it. =D
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Manedwolf on October 27, 2008, 03:13:21 PM
Putting Mexican tap water ice into a glass that you pour even bottled water into will still get you Montezuma, yes. I know of two people who realized too late what they'd done, not thinking ice = tap water. They were stricken.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: roo_ster on October 27, 2008, 03:28:25 PM
OrI could could just drink water, avoid the ugly container and spending the five bucks.

True.  Vitamin C can be had in pill form.

But, then you can't make that most wonderfullest of vodka concoctions, the screwdriver...and those vitamin C pills never seem to dissolve in the vodka....

Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Scout26 on October 27, 2008, 03:49:07 PM
Those Pepsi cans have "New Coke" written all over them........
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: seeker_two on October 27, 2008, 03:59:45 PM
I also find the bottle molding disturbing.

(https://armedpolitesociety.com/proxy.php?request=http%3A%2F%2Fwww.underconsideration.com%2Fbrandnew%2Farchives%2Fpepsi_bottles.jpg&hash=f1bb87ab4cb56ed359fa8d7d9a371b6f3a5c9a9e)

That new Pepsi logo looks eerily similar to the Obama campaign logo.   :O

(https://armedpolitesociety.com/proxy.php?request=http%3A%2F%2Fwww.audacityofhopetrek.com%2Fsitebuildercontent%2Fsitebuilderpictures%2FObamaLogo.jpg&hash=7c7bf0c5839f061d052c9e003df52edea0ed091b)

Somehow, I find that those two images complement each other....  =D
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Balog on October 27, 2008, 04:02:34 PM
Why is the new molding "disturbing?" Ugly yes, but I don't get disturbed by it.....
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Lee on October 27, 2008, 04:07:19 PM
I don't know about the marketing thing ...but I think this new Tropicana Valencia is about the best store bought juice I've ever had.
http://www.biteofthebest.com/tropicana-pure-valencia/
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Manedwolf on October 27, 2008, 04:10:14 PM
I don't know about the marketing thing ...but I think this new Tropicana Valencia is about the best store bought juice I've ever had.
http://www.biteofthebest.com/tropicana-pure-valencia/

Yeah, it's also $5.00 for a very small bottle made to look larger with the deep side molding.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Marnoot on October 27, 2008, 04:25:11 PM
Why is the new molding "disturbing?" Ugly yes, but I don't get disturbed by it.....

I'm guessing it's the phallic vibe...
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: roo_ster on October 27, 2008, 04:37:09 PM
I'm guessing it's the phallic vibe...

Careful, some places 'round here make the sale of such appliances illegal.

 :police:  <---Marital Aid Cop
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Lee on October 27, 2008, 04:44:31 PM
Quote
Yeah, it's also $5.00 for a very small bottle made to look larger with the deep side molding.

Agreed it's pricey....but my kids (and I) will actually drink it.  Regular ol' sour orange juice tends to sit in our fridge and grow mold. 
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: ctdonath on October 27, 2008, 04:52:04 PM
Squeeze an orange into a glass. Doesn't make much, and a bit pricy, but oh so much better than OJ from a jug.

Of late I've settled on (of all things) Wal-Mart's not-from-concentrate pineapple juice in a can.

As for milk in a better jug, Canadians have it right: bags of milk. Sounds downright bizzare, and is wierd the first few times, but works nicely and doesn't end with that stupid huge empty jug taking up most of the waste basket.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: seeker_two on October 27, 2008, 05:05:47 PM

As for milk in a better jug, Canadians have it right: bags of milk. Sounds downright bizzare, and is wierd the first few times, but works nicely and doesn't end with that stupid huge empty jug taking up most of the waste basket.

Then what are we gonna use for exploding targets?.... 
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Manedwolf on October 27, 2008, 05:07:22 PM
As for milk in a better jug, Canadians have it right: bags of milk. Sounds downright bizzare, and is wierd the first few times, but works nicely and doesn't end with that stupid huge empty jug taking up most of the waste basket.

(https://armedpolitesociety.com/proxy.php?request=http%3A%2F%2Fwww.rsc.org%2Fimages%2Fudder-275_tcm18-49731.jpg&hash=798f1ab253055636e0995ef54d8d12d9a1fee4e1) ???

Canadians are wierd.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Perd Hapley on October 27, 2008, 05:12:08 PM
That's not a Canadian.   :laugh:
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Perd Hapley on October 27, 2008, 05:15:10 PM
OK, maybe it's a Canadian cow. 
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: BridgeRunner on October 27, 2008, 07:22:20 PM
As for milk in a better jug, Canadians have it right: bags of milk. Sounds downright bizzare, and is wierd the first few times, but works nicely and doesn't end with that stupid huge empty jug taking up most of the waste basket.

Bag milk is awesome.  They have it in Israel, too, where I grew to love it. My favorite was the tiny little single-serving bags of chocolate milk.  Bite or cut off the corner and drink.  Awesomeness.


Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: cosine on October 27, 2008, 07:40:02 PM
As for milk in a better jug, Canadians have it right: bags of milk. Sounds downright bizzare, and is wierd the first few times, but works nicely and doesn't end with that stupid huge empty jug taking up most of the waste basket.

Milk for the machine which dispenses it in MU's cafeterias comes in bags.
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Lee on October 27, 2008, 08:08:05 PM
Aseptic packaging is the future for most foods.  They look better, taste better, and are generally more nutritious.  Unfortunately, most US companies are way behind the trend....being too busy focusing on this Quarter instead of the next decade. 
Title: Re: Pepsi kills Tropicana's brand recognition...
Post by: Perd Hapley on October 27, 2008, 10:39:21 PM
Milk for the machine which dispenses it in MU's cafeterias comes in bags.

That's been common for those dispensers for a long time.  Ditto for shake mixes at fast food restaurants.  That kind of bag would be extremely unwieldy without a dispenser.  A recipe for a big mess. 

I can only assume these Canuck/Israeli milk bags are different.  Right?