Media's Presidential Bias and Decline
Columnist Michael Malone Looks at Slanted Election Coverage and the Reasons Why
Column By MICHAEL S. MALONE
http://abcnews.go.com/Business/Story?id=6099188&page=1The traditional media are playing a very, very dangerous game -- with their readers, with the Constitution and with their own fates.
The media have covered this presidential campaign with a bias and that ultimately could lead to its downfall.The sheer bias in the print and television coverage of this election campaign is not just bewildering, but appalling. And over the last few months I've found myself slowly moving from shaking my head at the obvious one-sided reporting, to actually shouting at the screen of my television and my laptop computer.
But worst of all, for the last couple weeks, I've begun -- for the first time in my adult life -- to be embarrassed to admit what I do for a living. A few days ago, when asked by a new acquaintance what I did for a living, I replied that I was "a writer," because I couldn't bring myself to admit to a stranger that I'm a journalist.
You need to understand how painful this is for me. I am one of those people who truly bleeds ink when I'm cut. I am a fourth-generation newspaperman. As family history tells it, my great-grandfather was a newspaper editor in Abilene, Kan., during the last of the cowboy days, then moved to Oregon to help start the Oregon Journal (now the Oregonian).
My hard-living -- and when I knew her, scary -- grandmother was one of the first women reporters for the Los Angeles Times. And my father, though profoundly dyslexic, followed a long career in intelligence to finish his life (thanks to word processors and spellcheckers) as a very successful freelance writer. I've spent 30 years in every part of journalism, from beat reporter to magazine editor. And my oldest son, following in the family business, so to speak, earned his first national byline before he earned his drivers license.
So, when I say I'm deeply ashamed right now to be called a "journalist," you can imagine just how deep that cuts into my soul.
Now, of course, there's always been bias in the media. Human beings are biased, so the work they do, including reporting, is inevitably colored. Hell, I can show you 10 different ways to color variations of the word "said" -- muttered, shouted, announced, reluctantly replied, responded, etc. -- to influence the way a reader will apprehend exactly the same quote. We all learn that in Reporting 101, or at least in the first few weeks working in a newsroom.
But what we are also supposed to learn during that same apprenticeship is to recognize the dangerous power of that technique, and many others, and develop built-in alarms against them.
But even more important, we are also supposed to be taught that even though there is no such thing as pure, Platonic objectivity in reporting, we are to spend our careers struggling to approach that ideal as closely as possible.
That means constantly challenging our own prejudices, systematically presenting opposing views and never, ever burying stories that contradict our own world views or challenge people or institutions we admire. If we can't achieve Olympian detachment, than at least we can recognize human frailty -- especially in ourselves.
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