I may be presumptive
Yep.
I'm just trying to understand the normal person's mindset when they read "Carpet Cleaning $7.95 a room" and they don't take the time to research or question about what it is they are purchasing. I even have a fairly educational aspect to my website and people don't even seem to take a second to look at the blog section before calling me, they don't even bother to look after I tell them they should before I arrive for a job, is it really that hard, do people live in a la la la land where people work for free to deliver good service.
Well, so, the way I see it, "normal people" who don't buy your product/marketing are in "la la la land", don't spend enough time reading your website, "don't bother to look" (I have no idea what this means--do you mean that your customers are required to read your website before you will work for them? Huh?), and are apparently pretty lazy and stupid.
And so, seeing as how this board is a handy repository of normal people (well, 'cept me, but that's another story), you want us to 'splain the lazy, stupid mindset of "normal people" like us. Wtf?
Most carpet cleaning businesses use what I think is quietly deceptive language in their ads, not informing the potential customers what it is they might have to pay for. Granted I'm doing well in the business of cleaning carpet and tile but I can't help but think I'm failing to connect with the everyday folks and their thinking.
Yes.
Rule 1: People don't want to know about your business, especially when your business is supposed to be making their lives easier. Yes, it is harder to build value when you can't rant about how much you know v. how little they know on the topic at hand. Sorry 'bout your luck.
Anytime I ask someone if they have ever washed their body's with only water or their dirty clothes in the wash with only water, in regards to cleaning their carpet, it's like it's the first time they ever took the time to think about it.
It is. Know why? They pay SOMEONE ELSE to clean their carpets.
I'm a gun owner, when I buy a gun I mountain upon mountain of research before buying.
As a "normal person" I do mountains of research when I want to or need to. This includes buying guns, buying kites, buying running gear, dealing with medical issues, choosing schools or child care providers, acquiring a pet, or various other things that are either a) fun hobbies or b) very important and have a major impact on my life or my family's lives for years to come.
I don't do a ton of research before I hire someone to clean my carpets. Priorities man--your clients have them, and you probably don't make the list. This doesn't make them stupid or lazy, it makes them people who are hiring you, no the other way 'round.
Do people really think it's all just that easy and simple when they are purchasing carpet cleaning services?
Yes.
here are ten questions I think a customer should ask before getting their carpet or tile cleaned
If these are on your website, I would never hire you to clean my carpet after viewing your website. I don't care that much about the details of random relatively minor household expenses that are going to be incurred at about the same rate whether I make the best choice or a sub-par choice.
I hired a carpet cleaning company once that did a bad job. The carpet didn't get as clean. Somehow, I lived to tell the tale. The experience cost me nothing but a slightly dirtier carpet for a the next couple months until I hired someone else who did a better job. I'm not too broken up about it.
I find it irritating when a tradesman decides that in order to purchase his services, I must listen to his educational lecture on the details of his trade. It's fine if you want to offer information, but a ranty tone that seriously misreads the importance of your service in your clients lives is going to be a turnoff. Almost as much as telling people that they are basically lazy and stupid for not cultivating a proper appreciation of and respect for your trade.
