Here is what our local NPR/BBC/local news and talk station, KUOW has to say:
KUOW serves communities in the Puget Sound region, Western Washington and Southern British Columbia. The station is operated by KUOW Puget Sound Public Radio (PSPR) under an agreement with the University of Washington, KUOW's licensee. PSPR was established in 1999 and is a private, non–profit corporation governed by a community board.
More than 89 percent of KUOW's applied revenue comes from individual and business support, while the Corporation for Public Broadcasting (CPB) and the University of Washington provide 9 percent. The station employs 63 full–time employees; plus freelance reporters, part–time staff, interns and work–study students. Donor information, intern opportunities and employment opportunities are available on our Website.
I thought I recalled them saying during pledge drives that about 90% of their funds came from 'listeners like you'. And the pledge drives are always at 0600, when I am in the shower getting ready for the day.