I love that word. I hate the people it applies to.
When I hear or read it, it's loaded with invective. Burdened with scorn. Saddled with disdain.
It's a dirty word, among those that dislike Autocracy or intrusive government.
I'd very much like for it to become as hated by people in the nooz, as "liberal" got to be in the late 90's and early 2000's. Something people try to dodge and avoid. Something one politician uses as a lever against an opponent. Something that can be used against RINOs in a debate, that makes them sting in the polls afterwards.
I think we need to spread it around a bunch. It's picking up in usage somewhat... but I find I still have to explain it to people in conversations, more often than they understand what it means already.