I wasn't talking about a high-profile outfit like Al Gore's Current. Like I said, an obscure media outlet. For a company like that, a temporary audience of the million people who want to see the train wreck could put their name on the map, and spotlight their other content.
Could they afford him? I guess that depends on how much he can ask for, with his increasingly bad reputation, how desperate he is for the spotlight, and how long he lasts.