Good news, Monkeyleg

[Perd Hapley]

Could Google be on its way out?

http://www.cnbc.com/id/49477730

Or is more change in the world of SEO a bad thing for you, either way?

[Monkeyleg]

Everything in the article is true, IMO.

As for SEO, I'm not even trying now. It would take me thousands of hours to optimize my existing pages for Google's new algorithm, and I have far less certainty of getting good rankings by doing so than I did 20 months ago, before Google's change. My rankings on Yahoo and Bing are still really good, so I'd hate to sacrifice those.

I'm trying to change my business to something else, so chasing Google right now for my existing site would be a waste.

I hate Google with a passion.

[zxcvbob]

[CNYCacher]

Your problem is partially that you built your site out as individual HTML files and now adjusting all that content would be almost impossible.  You need a content management system.

For a few grand I can code you up a fully-custom template on top of something like WordPress, where you would have a backend to create new pages, and everything runs off a centralized template.  If you ned to update your pages for SEO reasons, or any other reasons, it's a one-shot deal no matter how many pages you have.

I recently upgraded http://www.tjmtechnicalwriting.com/ in this exact manner.  They had dozens of pages of unmanageable html files.  Now they have a sweet little setup that they can use to easily make new content without worrying about the code.

Everything in the article is true, IMO.

As for SEO, I'm not even trying now. It would take me thousands of hours to optimize my existing pages for Google's new algorithm, and I have far less certainty of getting good rankings by doing so than I did 20 months ago, before Google's change. My rankings on Yahoo and Bing are still really good, so I'd hate to sacrifice those.

I'm trying to change my business to something else, so chasing Google right now for my existing site would be a waste.

I hate Google with a passion.