I know one of the Kennedy clan was pretty visible a few years ago, running around telling people not to waste the planet's resources by driving SUVs . . . when interviewed on the Hannity show and confronted with the fact that while doing so he was flying around in a private jet, he gave a mealy-mouthed answer along the lines of "Well, I'M IMPORTANT!"
The main thing these people say is "YOU little people need to tighten your belts."
And of course the subtext is "You have. I want. GIMMIE!"