I was watching the below video, in which the presenter says that most people will identify with the underdog, and try to think of how he can overcome his opponent. Instead, he says, we should identify with the person who's winning. We identify with the underdog, because we've been conditioned against thinking of ourselves as using violence to our advantage, so we should instead think of ourselves as being dominant, and being good at violence.
https://youtu.be/HROsqfsJkx8?t=12m56sI've come across this idea before, and I can see the value of it. However...
The problem is that he's asking people what they would do, and it only makes sense to assume he wants a solution for the guy who appears to be losing the fight. I mean, usually you don't ask questions like, "If you were winning, how would you win?" So if people are identifying with the underdog, I think it's mainly because they've been asked to solve a problem, so they look for the thing that appears to need solving.
On the other hand, if the criminals are all seeing themselves as being on top, maybe that tells us something. Does it just tell us they're too lazy to solve problems?
Also, on the topic of picturing yourself as a winner, I have to post this:
https://youtu.be/S7Mb6z1pMJg?t=1m52s