My wife decided that she wanted to trade in her 2016 Subaru Outback for another compact crossover with a heated steering wheel. She was diagnosed last year with Reynaud's syndrome, and it turns out she really misses a heated steering wheel in the winter, which did wonders for the range of motion in her hands.
We went and kicked tires and took test drives on the new Ford Escape, Honda CR-V, Kia Sportage, Toyota RAV-4 and the Mazda. I don't think any of them was a bad choice; I liked the Honda for the storage space, the Kia for the price, and she went with the Mazda since it drove better, was peppier than the others, a very nice interior, and the Grand Touring trim line offered a lot of bang for the buck, plus Mazda was offering 0.9% financing. It is ten inches shorter than the Outback, so that reclaims some space in the garage. The Mazda consistently ranks at number two of the compact crossovers on the major review sites; the CR-V is number one.