Amazon should have went with "Pat" or "Chris" as the device name.
Too common. You want a 'name' that 'nobody' has, but still sounds vaguely reasonable.
It's like microsoft and 'cortana'.
Angel - your post reminded me of a clip where, I think it was supposed to be the Facebook CEO, was trying to buy something from whole foods - and he ended up buying whole foods. The company.
Adively - "*expletive deleted*ck you" would be in too common usage.