Coincidentally, an interesting story this morning from Jalopnik on possible reasons for the minimal difference between new and used:
https://jalopnik.com/here-is-why-you-shouldn-t-expect-a-big-discount-on-a-us-1823917876When I was researching my F150 a couple of years ago, the difference between say a used 2014 and my new 2016 was like $2-3K. With all the incentives built into many vehicles, especially Ford trucks with incentives, year end discounts, etc., it's pretty easy to justify new over used. Personally, I just pay cash, buy new and keep them for a long time. I know not everyone is in a position to do that, but I'm just most comfortable with being the first driver and knowing that all proper maintenance has always been done.
Kingcreek - I downsized from an F250 diesel and find the F150 to be plenty capable for work. With the new aluminum bodies, configurations for 3/4 ton or more payloads are pretty easy to come by. Way different than my old F150, an 02 with the 6cyl of the time, manual, and like a 3:08 differential. With people, fuel, etc., I seriously could not haul more than 1/3 ton or so in the thing. I regularly take 1/2 yards of gravel and sand in the back of the current F150. It was nice being able to put full yards of gravel in the F250 and see it not even bow down or act like anything was in the back while driving, but it only took the gravel yard a minute to put that yard in. I then had to shovel it out, so as I'm getting on in years, 1/2 yard is good enough.
Also, I'm just driving the dinky little 2.7 Ecoboost and love it. While it does have to work with a big load in the back, I don't do heavy loads much anymore so it's no big deal. If I were hauling a ton in the back every day, I'd opt for the 3.5 Ecoboost or the 5.0. Otherwise, over 13,000 miles of driving, my gas mileage has averaged 23.5, so that's nice. :)