Bad Ad Decision, or Expert Trolling?

[Ben]

I can't tell if this is an advertising decision gone wrong, or expert trolling. If the latter though, well done GE. 

https://twitchy.com/gregp-3534/2019/12/18/girl-power-general-electric-uses-the-force-to-sell-stoves-and-washing-machines/

[WLJ]

I can't tell if this is an advertising decision gone wrong, or expert trolling. If the latter though, well done GE. 

https://twitchy.com/gregp-3534/2019/12/18/girl-power-general-electric-uses-the-force-to-sell-stoves-and-washing-machines/

Obviously they need to play some Ms. Monopoly

[K Frame]

I'm feeling triggered, but I don't know why, exactly...

[MechAg94]

It’s all part of a marketing campaign to promote light, dark and mixed-colored appliances.

So if I want light colored appliances, does that mean I am racist?    

[HankB]

So if I want light colored appliances, does that mean I am racist?    

Does it mean you're racist?

Maybe not. But if it's a light colored clothes washer and it has a dark colored agitator, you may have some explaining to do.

[WLJ]

So if I want light colored appliances, does that mean I am racist?    

Well since the washer has a separate, but equal, color mode I would say yes to that.

[brimic]

Those appliances and their ancestors have done more for woman's rights and liberation than a 100 years and millions of screeching shrews.