This is absolutely fantastic and so true!!
It is particularly interesting to me as I am interviewed on local and national news on a frequent basis..at least several times/week. I have gotten used to the "reporters" telling me to stand a little to the left or right, let's take a short walk and talk about nothing, and talking about nothing while having the producer talking back to me through the earpiece. It really does work this way!!
I've learned the fine art of using a whole lot of words to say absolutely nothing and changing that nothing a bit to make the story fresh. One must appeal to the drooling masses sucking up the media crap. I always make my statements with the understanding that the average viewer is a complete idiot who can not locate the US on a map of the World.
I do have fun with some statements. Once in a while, I will use a big/odd word. People who know me understand exactly what I am doing. These friends have challanged me to insert odd words into printed or broadcast statements and if I am sucessful, they reward me with beer!! One of my best jobs was to get both "motley" and "skedaddle" into the same release.
The downside is that those who know me can see when all is not well.
A friend informed me that he laughed like a fool when he knew that I was suffering from a blistering hangover just from seeing me one cold morning on the local news.
