High Tech Marketing Buzzwords - What They Really Mean
NEW - Different color from previous design
ALL NEW - Parts not interchangeable with previous design
EXCLUSIVE - Imported product
UNMATCHED - Almost as good as the competition
FOOLPROOF OPERATION - No provision for adjustments
ADVANCED DESIGN - The advertising agency doesn't understand
it
IT'S HERE AT LAST! - Rush job; Nobody knew it was coming
FIELD-TESTED - Manufacturer lacks test equipment
HIGH ACCURACY - Unit on which all parts fit
DIRECT SALES ONLY - Factory had big argument with distri-
butor
YEARS OF DEVELOPMENT - We finally got one that works
REVOLUTIONARY - It's different from our competitors
BREAKTHROUGH - We finally figured out a way to sell it
FUTURISTIC - No other reason why it looks the way it does
DISTINCTIVE - A different shape and color than the others
MAINTENANCE-FREE - Impossible to fix
RE-DESIGNED - Previous faults corrected, we hope...
PERFORMANCE PROVEN - Will operate through the warranty
period
MEETS ALL STANDARDS - Ours, not yours
BROADCAST QUALITY - Gives a picture and produces noise
HIGH RELIABILITY - We made it work long enough to ship it
NEW GENERATION - Old design failed, maybe this one will work
CUSTOMER SERVICE ACROSS THE COUNTRY - You can return it from
most airports
UNPRECEDENTED PERFORMANCE - Nothing we ever had before
worked THIS way
BUILT TO PRECISION TOLERANCES - We finally got it to fit
together
SATISFACTION GUARANTEED - Manufacturer's, upon cashing
your check
MICROPROCESSOR CONTROLLED - Does things we can't explain
