mfree, that's good to know. I only use it when needed though. Last year I didn't use anything but marigolds. As an experiment, I planted a 50' row of green beans, next to it I planted a 25' row of marigolds and a 25' row of dill. The beans next to the marigolds had noticeably less Mexican bean beetles on them.
One year, the cucumber beetles swarmed my garden so bad, they would have wiped it out in a matter of hours (they eat everything, not just cucumbers). I ran up to the farm chemical store and caught the owner, a high school friend of mine, just before he closed. He handed me a partially full bottle of something and said "Use one ounce of this". My garden is about 50x60 and that stuff got rid of every beetle for the rest of the season.
FWIW, I don't grow watermelons. Seems like you want watermelon on July 4th, and the ones in the garden aren't ready until September.