Yet he keeps shopping there...
Now it's "digital credits". It used to be that if you, for instance, chose a slower shipping method, or bought some item Amazon had a promotion on, they would offer you digital credit, usually a buck or two, to apply to Kindle books, music, streaming rentals, etc. Pretty much whatever digital thing you wanted, and it was automatically applied to your next digital purchase.
While they still offer the credit, it is now for "select items". I got a notice that a credit was about to expire with a link to content I could spend it on. It was incredibly select, as in crap I would never read, watch, or listen to.
I thought that the old way was a great idea, which saved the customer a couple of bucks and likely saved Amazon a good deal of dough. Now it appears to be useless to me, so why choose a slow shipping method, or Amazon Day shipping anymore? If there is no incentive, I'll just make Amazon drive out here every other day, and fully use prime one day shipping.