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Author Topic: Wal-Mart, others, change logo.  (Read 2721 times)

Manedwolf

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Wal-Mart, others, change logo.
« on: July 14, 2008, 10:25:40 AM »
Wal-Mart is now:



Which to me looks like the old



but they probably wanted to get away from the critiqued "That's a Chinese star!" bit.

Also, Xerox is now:



Which seems to be a cricket ball with duct tape on it. Dunno.

If it's not a ball, it's a swoosh, or a swoosh with a ball. Either way, they paid millions for it. I wish I could get in on the fortune-500 logo racket. Millions for ten minutes in Illustrator. smiley
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HankB

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Re: Wal-Mart, others, change logo.
« Reply #1 on: July 14, 2008, 10:43:06 AM »
Well, the guy who did the logo for Lucent just took a picture of the ring his coffee cup made on the table . . . and he got HOW many millions?



But of course, it, too, inspired imitators:

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taurusowner

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Re: Wal-Mart, others, change logo.
« Reply #2 on: July 14, 2008, 10:45:02 AM »
New wal mart logo is not loading
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Tuco

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Re: Wal-Mart, others, change logo.
« Reply #3 on: July 14, 2008, 11:29:04 AM »
Quote from: taurusowner on July 14, 2008, 09:45:02 AM
New wal mart logo is not loading

You have to load it yourself so they can continue to pass along savings. grin
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Harold Tuttle

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Re: Wal-Mart, others, change logo.
« Reply #4 on: July 14, 2008, 11:52:45 AM »
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charby

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Re: Wal-Mart, others, change logo.
« Reply #5 on: July 14, 2008, 12:11:51 PM »
Xerox looks like a Bocce Ball

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Headless Thompson Gunner

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Re: Wal-Mart, others, change logo.
« Reply #6 on: July 14, 2008, 12:14:58 PM »
I recall a story from a few years ago where ITT paid some artist 6 figures to design a new logo.  That was just to create the new design, it didn't include the costs of replacing all of the letterhead, signs, advertisements, and so forth.

I cannot imagine how much it costs to change the logo of a company the size of Walmart.
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lee n. field

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Re: Wal-Mart, others, change logo.
« Reply #7 on: July 14, 2008, 12:17:40 PM »
Quote
Which seems to be a cricket ball with duct tape on it. Dunno.

Looks like  a bandaid.
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Perd Hapley

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Re: Wal-Mart, others, change logo.
« Reply #8 on: July 14, 2008, 12:29:00 PM »
The "Save money. Live better." slogan is a pretty smart move for them. 
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RevDisk

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Re: Wal-Mart, others, change logo.
« Reply #9 on: July 14, 2008, 02:55:46 PM »

We just redid our company logo.  Gone is the nifty golden rotor.  Now it looks like plain letterhead.  Company name in plain blue letters, line, then underneath in slightly smaller letters, "A (our parent company) company".   Sigh.  I guess some visual austerity move?
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The Annoyed Man

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Re: Wal-Mart, others, change logo.
« Reply #10 on: July 14, 2008, 02:58:39 PM »
Xerox looks like the Danish flag. Guess they'll be boycotted now in parts of the world now.
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Antibubba

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Re: Wal-Mart, others, change logo.
« Reply #11 on: July 14, 2008, 07:49:58 PM »
I see a really big asterisk.   


*


Makes you think, doesn't it?
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S. Williamson

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Re: Wal-Mart, others, change logo.
« Reply #12 on: July 14, 2008, 10:09:05 PM »
... the old Doonesbury thing?  sad
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RaspberrySurprise

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Re: Wal-Mart, others, change logo.
« Reply #13 on: July 14, 2008, 10:43:31 PM »
Quote
I cannot imagine how much it costs to change the logo of a company the size of Walmart.

From what I've seen so far it's just being put on new stuff, at least that's what's happening at the one I work at.
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ilbob

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Re: Wal-Mart, others, change logo.
« Reply #14 on: July 15, 2008, 09:42:31 AM »
Quote from: RaspberrySurprise on July 14, 2008, 09:43:31 PM
Quote
I cannot imagine how much it costs to change the logo of a company the size of Walmart.

From what I've seen so far it's just being put on new stuff, at least that's what's happening at the one I work at.
before KMart crashed and burned, my wife was a KM store manager. She is fond of pointing out the worthless sign and logo changing KM did at the time in a futile effort to do something. She says WM doing it is a sure sign they are about to enter a world of hurt.
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Dannyboy

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Re: Wal-Mart, others, change logo.
« Reply #15 on: July 15, 2008, 10:03:15 AM »
Quote
but they probably wanted to get away from the critiqued "That's a Chinese star!" bit.
Looking at the timeline in the link, I'd say this had nothing to do with it at all.
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Manedwolf

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Re: Wal-Mart, others, change logo.
« Reply #16 on: July 15, 2008, 10:06:46 AM »
Quote from: Dannyboy on July 15, 2008, 09:03:15 AM
Quote
but they probably wanted to get away from the critiqued "That's a Chinese star!" bit.
Looking at the timeline in the link, I'd say this had nothing to do with it at all.

Considering the star logo ran from 1992 to 2008, and the "Izzat a Chinese star?" semi-humor comments appeared within the past few years, how do you figure that?
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Perd Hapley

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Re: Wal-Mart, others, change logo.
« Reply #17 on: July 15, 2008, 12:28:41 PM »
Chinese stars aren't blue.  They are red.  So, where's the humor? 
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Manedwolf

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Re: Wal-Mart, others, change logo.
« Reply #18 on: July 15, 2008, 12:30:55 PM »
Quote from: fistful on July 15, 2008, 11:28:41 AM
Chinese stars aren't blue.  They are red.  So, where's the humor? 

Some stores actually did put a red star amidst the white letters on the front facade. One in this area has that.
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The Annoyed Man

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Re: Wal-Mart, others, change logo.
« Reply #19 on: July 15, 2008, 12:32:45 PM »
Quote from: Two Cold Soakers on July 14, 2008, 10:29:04 AM
Quote from: taurusowner on July 14, 2008, 09:45:02 AM
New wal mart logo is not loading

You have to load it yourself so they can continue to pass along savings. grin

I got that.  cheesy
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Regolith

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Re: Wal-Mart, others, change logo.
« Reply #20 on: July 15, 2008, 03:19:40 PM »
Quote from: fistful on July 15, 2008, 11:28:41 AM
Chinese stars aren't blue.  They are red.  So, where's the humor? 

Uh....last time I checked, they were yellow on a red background.

http://halmapr.com/news/hanovia/files/2007/02/chinese-flag.gif
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Perd Hapley

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Re: Wal-Mart, others, change logo.
« Reply #21 on: July 15, 2008, 03:55:03 PM »
Oh, shucks.  Well, it's a different color scheme at any rate.   smiley
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Dannyboy

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Re: Wal-Mart, others, change logo.
« Reply #22 on: July 15, 2008, 05:10:14 PM »
Quote from: Manedwolf on July 15, 2008, 09:06:46 AM
Quote from: Dannyboy on July 15, 2008, 09:03:15 AM
Quote
but they probably wanted to get away from the critiqued "That's a Chinese star!" bit.
Looking at the timeline in the link, I'd say this had nothing to do with it at all.

Considering the star logo ran from 1992 to 2008, and the "Izzat a Chinese star?" semi-humor comments appeared within the past few years, how do you figure that?
Because they've changed their logo every 10-15 years, for the most part.  This one ran for 16.  I doubt the "Izzat a Chinese star?" semi-humor comments had anything to do with it. 
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