Yes, I think the same thing whenever I visit their site. They've become a fairly prominent gun company, and you'd think they could dedicate a small amount of resources to their website and advertising-- some simple changes would do wonders for their image, and separate them from the budget/crap gun makers like Hi-Point and Phoenix. I tend to think, based on their site and the designs of the guns they've put out, that whoever is running the show at Kel-tec has a pretty poor sense of aesthetics.
I can't vouch for the quality of their other products, but I'm very satisfied with my SU-16CA. Of course, my choices in California were limited and that was the primary deciding factor. It's been a great gun though... very reliable (I mostly run Wolf through it, with few stoppages), shoots accurately enough, and it's extremely lightweight. Makes an excellent gun to throw in your car or pack if you're going somewhere, and it's plastic and ugly enough that you're not going to be concerned about scratching the finish.