In all honesty, if Kopps wanted bigger and more press, and a massiv eincrease in business (at least from me) They'd have tossed the veep out the door for that garbage.
"Sir I realise you're the vice-president, but get out of my establishment now. If you cannot behave civilized and take a little bit of humor, then get out right now."
You know even in liberal Milwaukee, they'd get a lot of media coverage, and I'm sure there'd be pilgrimages of conservatives to find the shop from far across the country if they'd had the guts to do what was right.