Hair, personal style, ability to dress fashionably, take your pick. You did specifically state looks, not substance, were important to you.
I hear Mitt has nice hair and is a snappy dresser.
Chris
As a citizen of a state with a governor with
world-class hair and not overly burdened with substance, I feel qualified to address this.
fistful has the better point. "Attractiveness" attracts more voters. The best idea-man is an ineffectual failure if he can't get elected and enact those ideas. And, never forget that, in addition to half the population being of less than mean intelligence, half the population is of greater than mean shallowness. They like their policritters shiny.
That is reality. Acknowledging it is not some sort of moral failing.
Misrepresenting the other argument, "You did specifically state looks, not substance, were important to you," versus "Paul believes in his platform, and fights for it, but doesn't realize that looking like the right man for the job is as important as being that man," doesn't help your case.
"Vote for Governor Goodhair"
"Great hair, and empty head, and a willingness to stay out of the way of the private sector."