I think the problem is that the GOP "leadership" was listening to the wrong media....
While the MSM (FOX included) preached that the GOP were losing the fight, the Internet and social media showed a drastically different view. Ted Cruz's tweets and FB posts got more likes than the MSM evening news got viewers. Add Rand Paul, Sarah Palin, Mike Lee, and all the pages & blogs devoted to their positions....and you can't ignore the loudness of those voices. And the blogs....Obama couldn't drum up near that much support even if he could raise all the dead in Illinois....
Unfortunately, the old fogeys leading the GOP can't even check their e-mail without help, much less keep up with the Internet. When they think "journalist", they think of Helen Thomas...not Breitbart. And it will keep happening as long as the GOP is led by people who look for acceptance from liberal-controlled media instead of looking at the media that is open to all....
...and the only way that will change would be a sudden mass die-off of all GOP members over the age of 60......BTW, does anyone have a few vials of Spanish Flu saved for a rainy day?.....