I know a couple o' folks 'round here are worried that McDonald's is going to change their fry recipe.
Fear not.
Because I make a point of eating at the Golden Arches every time the fast food workers strike for $15 wages, your dutiful correspondent was there today, and I tried the new seasoned fries. As you may know, this is a new menu item being floated in just a couple of markets, mine being one of them.
In short, not much to write to APS about.
When I heard the term "seasoned fries," I thought they were going to, ya know, cook the fries with some extra flavor or spice, or something. I thought they'd taste like curly fries. Nope. There is a choice of three flavors; Garlic Parmesan, Ranch, and Buffalo. None of those flavors appeal to me, but I thought maybe the Parmesan would have enough garlic to be worth trying. It did not. I don't usually like cheese on my fries, and I just don't like Parmesan. I ate maybe five of the fries, and gave up. Luckily, I had only seasoned half of them.
That's where the stupid, but intelligent, part comes in. The fries aren't prepared any differently from standard McD's fries. Instead, you pay extra for a paper bag and a packet of seasoning. So if you want the extra flavor, you have to put your fries in a bag, pour in the stuff, and shake. Now, maybe I'm lazy, but laziness is a big reason for the existence of fast food. Not to mention that much of it is eaten in vehicles, so a lot of people just wont' want the extra mess. I doubt most people getting something to scarf at the Golden Arches really want to go to the trouble of flavoring their own fries.
So I don't think this idea is going to go over all that well, and may not even make it out of the test markets. On the other hand, the intelligent bit is that this is probably the easiest, cheapest menu addition in fast food history. If it is a menu addition, and not just introducing another condiment. It may never be all that popular, but it's not that big of an investment, either. So maybe it's here to stay.
But don't worry. They haven't changed their fries.