I don't pay for a name, I pay for quality. Some makers put out a better product. IfI find it is noticibly better quality, I may be willing to pay more. Clothing, well that's a mixed bag for me. I wear a lot of dress clothing (occupational hazard), but I've found that I can go to Kohls and buy good quality button down shirts, ties, and dockers for less than most places. Casual clothes...Kohls, too. And Target, I like the C9 workout gear. Only clothes I spend real money on are suits and shoes (dress shoes, running shoes, and boots). Other things I'll pay for brand/quality...knives, sunglasses, some grocery items... May need to look into the Wall clothing, I need some camping stuff.