Brick and mortar retailers who panic, take the EBR's away, then bring them back again when things calm down, lather-rinse-repeat... are one of the few gun-related businesses I won't "punish" for not being 100% ideologically Honeybadger on RKBA all the time.
The boom-bust cycle of panics, then the low-price glut that follows, especially when no major legislation comes down the pipe nationwide makes EBR's a terrible loss-leader for retail as it is. We have to realize that "regular" people, even nominally pro-RKBA ones, but that aren't tied into the "Internet of all things gun and RKBA" go there because of the rifles because it's cool, but then 9 times out of 10 walk out with some cheap nylon Chinese sleeping bag or something. Probably some clothes done up in Mossy Oak or Realtree where the margins are like 250%.
Or, if like Gander Mtn. they price the firearms way high all the time, trying to go after higher margin from uneducated buyers not tuned into "internet gun prices", their volume is going to suck, even if their margin is better.
I figure having them on the racks, on the shelves, in the display cases at "regular stores" is a STRONG if subtle pro-RKBA message. If they're so pornographically EVIL, why are they right there in this chain store? Where else in day-to-day life are the next generation going to wander around bored while Suburban/Country-Music mom looks for a "muddy girl" hoodie that she thinks hides her hips, and be in awe and lust over EBR's?
Not that I'll go to Dick's, Academy (are they even in WI?) or Walmart for firearms or ammo often, I won't put them on my "pout and yell BOYCOTT!"-list either.
