Love it, but with limits. The chewy bits are out, no octopus or squid. When I was a kid my aunt made traditional rolls to keep her Japanese husband fed, still like them, nori, rice, pickled vegetables, no dead fish. Pretty sure I was the only kid up in hillfolk public school with a pack of nori. We just distributed it at recess and pretended it was tobacco.
In a similar food vein one of my favorite snacks is dried cuttlefish, hard to find. Plenty in Guam, but not the big draw. The jap tourists spend metric buttloads of cash on American delicacies like beef jerky and spam. None of which they could take home, so I guess party in the hotel room.