But we aren't telling students that. We're telling them "follow your dreams." "Find your passion." That great, you can do those things, but you had better be doing them while also finding "what's going to pay me enough to live".
I think that most students actually get this. It's the rare student, which is why it is news when a student borrows and spends a quarter million getting a degree in philosophy or English intersectionality literature or such and is utterly screwed after college.
Success isn't guaranteed even after college, but 90% of college students and colleges "get it", more or less.