What is an "IG," and what is "doing a face mask"?
That puzzled me, too. I think "IG" is shorthand for InstaGram. Doing a face mask is probably treating herself to a facial -- with mud, or cream, or some sort of glop.
I loved the way she tried to position herself as one of the poor, down-trodden masses. There's a word for people like her, but my grandmother told me I'm not supposed to use such words in mixed company.