Oh, the thingies that annoy us.
There's a jewelry store OTA advertisement where the lady announcer pronounces it joolery. I couldn't believe it and have listened to it very closely and despite moderate presbycusis, it's definitely joolery. Maybe I'll <search engine> that to see what's up.
It irks me the same as when I hear February pronounced Feb yoo ary.
I do know that occasionally advertisers stick gross errors in just to leverage attention and memories.
I learned about this a long time ago when I used to listen to the KBOL radio station overnight in Boulder and a new announcer kept mispronouncing composers' names in the deep AM programming.
When I called, I actually got the announcer and he admitted to deliberately mispronouncing names just to see what reaction there would be at that time of the morning. I later heard him over the air again that night mis pronouncing Beee- thof`- en and Moe-zzart, and, G-d help us, "Chow- pinn.
Oh, and Ray`- vil.
I never followed up on that, but the principal had been established in my mind.
Tarry, 237FN