Back when I worked for Navy Federal Credit Union in the marketing department we were putting together something for active duty Navy.
I came up with the initial text, and the artist started fitting it into the mailer. He had some problems getting it to look good, but finally came up with something for the initial review.
We're sitting around the table -- me (writer), my boss, the artist, the art director, and the deputy marketing director.
We did the round robin... everyone liked the concept, was suggesting tweeks, etc. It finally came to me.
"I'm sorry, but we can't send this out. Our members will be screaming at us, if it even gets past upper management. The art is all wrong."
That REALLY set the art director off. I had a good relationship with the artist, but not the art director. She was a solid bitch of monumental proportions. God forbid you question anything art related.
She finally got done bitching at me, REALLY peeved.
I just looked at the my boss, then the deputy marketing director and said...
"NEVER in the history of the United States have we ever had an aircraft carrier with the island on the PORT side. NEVER. The image is flipped. We send that out and we're going to have the entire Navy raining *expletive deleted*it down on us."
The artist had flipped the image because it fit a lot better with the text and overall design. I understand why he did it, but it simply wouldn't work.
The art director looked like a fish out of water, just opening her mouth and closing it and trying to figure out what to say, but didn't have anything to come back with.
The deputy marketing director looked at me and said "You're sure?"
"Yep, 100%. Only Japan had carriers with islands on the port side, and it was NOT a successful experiment."
The DMD just said "Let's try something else" and the meeting broke up.
The art director continued to look like fish out of water.
