I'm not impressed or interested. They're priced higher than Henry. For me to be interested, they'll have to drop the price by at least $100.
And the loop is too far away from the stock. It just doesn't look right (to me).
The Henry Classic 22 has an MSRP of $417 with straight blued finish. The Golden Boy MSRP is $636. Pretty close in price. We will have to see where the retail price lands after a while. And see how well these rifles function and shoot.
Personally, I don't know if I will ever get one of these, but I like seeing another manufacturer making lever guns.
Plus, Heritage revolvers are in just about every store that sells guns since they are generally cheap. I hope they produce these in numbers and they end up in the same stores. Of course, that assumes they work reasonably well.