I keep getting advertisements for Samsung products, including rather huge discounts off their appliances, because I'm a Samsung customer and because I work for AT&T.
Their big thing right now are "bespoke" appliances. Basically, you can custom design some aspects of the appliance, which makes it bespoke.
And I can't keep but thinking to myself... there's no way in hell that I'd buy a Samsung appliance, let alone a bespoke one. I can only see that introducing brave new avenues for the appliance to fail and for Samsung to say "well, because it's bespoke, it's not really covered under warranty."