Heck, I'm not even a coffee liker. I drink it because it's warm, sugar free, inexpensive, and has caffeine. Don't much care for the taste at all.
...however...
I switched to Dunkin coffee a few years back. More palatable, or at least less objectionable, than Folgers, Maxwell House, et al. Also use good RO water from our under sink system which helps a lot. Dunkin is available at Sams so isn't hella spendy. I keep a little out for convenience, but keep the rest frozen in a vacuum-evacuated Ziplock bag.
Got a reminder just how bad coffee can be when at the fam's a few weeks back. Their water is disgusting. Tastes like dirt and dead stuff. Their rural water system keeps up the safety side of treatment, but otherwise it's just nasty lake water. Super hard, too. They are a Folgers house, so a couple more notches to the bad. I drink it to be polite, but have taken to bringing along a sleeve of Coke Zero when we visit.
Dunno why I though it of that this morning, but sitting here with my breakfast burrito and Brown Happiness Water triggered the memory.
Brad