Author Topic: birth of hybrid man  (Read 7158 times)

mtnbkr

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birth of hybrid man
« on: June 08, 2005, 11:38:01 AM »
http://news.yahoo.com/s/afp/20050608/lf_afp/afplifestylefashion_050608142956

PARIS (AFP) - Macho man is an endangered species, with today's male more likely to opt for a pink flowered shirt and swingers' clubs than the traditional role as family super-hero, fashion industry insiders say.

A study along these lines led by French marketing and style consultants Nelly Rodi was unveiled to Fashion Group International during a seminar Tuesday on future strategy for the fashion industry in Europe.

"The masculine ideal is being completely modified. All the traditional male values of authority, infallibility, virility and strength are being completely overturned," said Pierre Francois Le Louet, the agency's managing director.

Instead today's males are turning more towards "creativity, sensitivity and multiplicity," as seen already in recent seasons on the catwalks of Paris and Milan.

Arnold Schwarznegger and Sylvester Stallone are being replaced by the 21st-century man who "no longer wants to be the family super-hero", but instead has the guts to be himself, to test his own limits.

"We are watching the birth of a hybrid man. ... Why not put on a pink-flowered shirt and try out a partner-swapping club?" asked Le Louet, stressing that the study had focused on men aged between 20 and 35.

Sociologists and other experts spent three months analyzing some 150 magazines and books and 146 Internet sites, as well as interviewing a dozen experts from Europe, the United States and China.

The traditional man still exists in China, Le Louet said, and "is not ready to go". But in Europe and the United States, a new species is emerging, apparently unafraid of anything.

"He is looking for a more radical affirmation of who he is, and wants to test out all the barbarity of modern life" including in the sexual domain, said Le Louet, adding that Reebok with its "I am what I am" campaign had perfectly tapped into this current trend.

The emergence of this new male beast who wants to look and feel good, and who will also have an impact on the role of women, presages a new potentially lucrative market for the European fashion industry.

"All those labels which have adapted to this freedom of expression are on the up, all those which are too rigid will suffer in the future," Le Louet said, pointing to the growing success of sports and casual wear manufacturers.

Europe's economic downturn and stiff competition from China have left the industry -- which accounts for 7.0 percent of employment across the     European Union or some 2.7 million jobs with an annual turnover of 230 billion euros -- in the doldrums.

The EU has already stepped in with new initiatives and with an aid package to support small and medium enterprises, particularly in the field of technical textiles.

But the search for new markets is also driving research to profile the new European consumer -- the theme of the debate held by Fashion Group, which unites some 6,000 fashion industry professionals.

The answer is not simple, as culture and changing demographics make it hard to pin down the typical European, especially with the growing population of elderly.

But even though society is changing, Jean-Pierre Fourcat, a director with consultants Sociovision specialising in discerning social trends, believes there are some common threads.

"There is an increasing desire for people to be in charge of their own lives, and an intolerance for any lack of autonomy," he told the debate.

"We are also moving into a different situation. We no longer need what we are used to, rather we need what is new. But a motorway without any signs is total panic. So we need some beacons ... and we need a little bit of fun."

Today's consumer wants to feel pampered, but also to be able to take time out, feel good and feel alive.

"We have to help people to create their own look. And we absolutely must help people to dream, and if we help people to dream perhaps the world will be a little bit better," he said.


################

Where's my puking smiley...

Chris

Fjolnirsson

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birth of hybrid man
« Reply #1 on: June 08, 2005, 11:52:20 AM »


Hi.

stevelyn

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birth of hybrid man
« Reply #2 on: June 08, 2005, 12:13:55 PM »
Why do I have to put on a pink flowered shirt to go out partner swapping? Never had a problem with doing it before in Dockers and a polo shirt.
Be careful that the toes you step on now aren't connected to the ass you have to kiss later.

Eat Moose. Wear Wolf.

Brad Johnson

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birth of hybrid man
« Reply #3 on: June 08, 2005, 12:56:34 PM »
Quote
A study along these lines led by French marketing and style consultants
Oh, no wonder...

Brad
It's all about the pancakes, people.
"And he thought cops wouldn't chase... a STOLEN DONUT TRUCK???? That would be like Willie Nelson ignoring a pickup full of weed."
-HankB

Sean Smith

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birth of hybrid man
« Reply #4 on: June 08, 2005, 01:00:03 PM »
Funny, I've done perfectly fine by ignoring the advice of gay French fashion gurus.  Go figure.  Tongue

yesterdaysyouth

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birth of hybrid man
« Reply #5 on: June 08, 2005, 01:06:09 PM »
how do you make it through the day??

Guest

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« Reply #6 on: June 08, 2005, 01:20:36 PM »
Good deal! If I can get you all to start shaving your legs and get rid of your gray hair with cancer causing chemicals, my plans for world domination will be complete!

Bwahahah!

(Sheesh..why can't people just be who they are, without having to define themselves according to what anyone else thinks? And for the love of all that is holy, why does anyone listen to the French about anything??)

Guest

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« Reply #7 on: June 08, 2005, 01:24:57 PM »
You know..the "I am what I am" thing is fine..except in this situation, its not real, its a counter-stereotype. What was in is out and vice versa. It doesn't really want each person to be who they are, it wants everyone to be what this cultural group wants them to be.

jefnvk

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birth of hybrid man
« Reply #8 on: June 08, 2005, 01:28:44 PM »
I dunno.  In the two places I call home, carhartts and flannel shirts are still the norm, and t-shirts and jeans.  We must not have gotten the notice yet.
I still say 'Give Detroit to Canada'

...has left the building.

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birth of hybrid man
« Reply #9 on: June 08, 2005, 01:39:28 PM »
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The traditional man still exists in China, Le Louet said, and "is not ready to go". But in Europe and the United States, a new species is emerging, apparently unafraid of anything.
That is a ridiculous statement. Being a 23 year old male, the people I have met that fit their description of the "new man" are afraid of EVERYTHING. Everything to driving a fast car to light boxing to commitment in a relationship frightens them...but for some reason they are able to push the boundaries of society sexually, morally, and politically. Instead of testing themselves on a daily basis, they test other people's tolerance. That is the only thing they're "unafraid" to do.

Standing Wolf

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birth of hybrid man
« Reply #10 on: June 08, 2005, 01:43:28 PM »
Quote
We have to help people to create their own look. And we absolutely must help people to dream, and if we help people to dream perhaps the world will be a little bit better.
Sounds like a government fashion plan to me.
No tyrant should ever be allowed to die of natural causes.

Justin

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birth of hybrid man
« Reply #11 on: June 08, 2005, 01:43:56 PM »
I am now dumber for having read that.
Your secretary is not a graphic designer, and Microsoft Word is not adequate for print design.

...has left the building.

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« Reply #12 on: June 08, 2005, 01:48:06 PM »
Justin,

Yeah but do you have the courage to wear a pink shirt yet? Wink

wasrjoe

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birth of hybrid man
« Reply #13 on: June 08, 2005, 01:50:23 PM »
Damnit, I thought this was going to be some interesting and/or scary scientific news.
Disenchanted with the Libertarian party and seeking practical ways to promote personal liberty.

Preacherman

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« Reply #14 on: June 08, 2005, 02:00:15 PM »
The only time I want information about French dressing is when I'm eating salad, thank you very much!
Let's put the fun back in dysfunctional!

Please visit my blog: http://bayourenaissanceman.blogspot.com/

RadioFreeSeaLab

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birth of hybrid man
« Reply #15 on: June 08, 2005, 02:21:28 PM »
Don't forget the picture of the "new Man"



Women of the Armed Polite Society,
is this the kind of man you desire?  If so, well, I guess I'm just meant to be single.

RadioFreeSeaLab

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birth of hybrid man
« Reply #16 on: June 08, 2005, 02:47:20 PM »
I hate Nascar, and I practice good personal hygiene.  I also don't give a rat's ass about fashion shows, nail care, or how many pairs of shoes I own.

jefnvk

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birth of hybrid man
« Reply #17 on: June 08, 2005, 02:58:57 PM »
Quote
Just don't let your anger at this nonsense spill over onto those men who practice hygiene and like looking good and don't watch Nascar.
I'll let you know that I enjoy NASCAR quite a bit.  And if the French look down their nose at it, it can't be bad.  Just because you find a sport boring, doesn't mean everyone does.  I can prove that point by myself not liking baseball, soccer or football.

Time to go start a thread on NASCAR and all that they do for shooting rights that other sports don't, methinks.
I still say 'Give Detroit to Canada'

Cesiumsponge

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« Reply #18 on: June 08, 2005, 03:19:59 PM »
Im 22 years old and live near Seattle.  I am by no stretch of the imagination an old timer but many of my complaints make me sound as if Im one of those old guys talking about back in my day.  However I find a lot of things going on around me abhorrent and a bit unsettling.

The Northwest is a hotbed for the the advent and subsequent growing minority of the "metrosexual", which has been a long time coming.  Its now cool to take after the stereotypical image of the dainty gay portrayed in popular media.  I see a lot of people my age and younger starting to fall into this category.  I've noticed the trend long before this published article came to light.  My views might sound misogynist in nature, but I think the long standing identity of a strong masculinity is being watered down and traded in for a more feminized, subdued world of shaving legs, pastel colors, blonde highlights, coffee dates, and clubbing.

I grew up with action heros like Arnold schwarzenegger, Sylvester Stallone (as mentioned in the article), Bruce Willis, Mr T, and to a lesser extent, Van Damme, Seagal.  I watched McGuyver, the A-Team, and action movies that were in no short supply.  

I stuck firecrackers in GI Joes and played in the mud and sand.  I ate grass and bugs and played dodge ball.  I didnt grow up in an era with muscle cars (save the Pontiac GNX) but I have a love for Mopar, hemis, and the cuda.

Before my generation, you had the Burt Reynolds, Steve McQueen, John Waynes, and other action greats, plus the muscle car era.

Now we have&Keanu Reeves, Orlando Bloom, Vin Diesel, Pokemon.  We have people putting chrome rims and low profile tires on trucks&large fartpipe mufflers, and blinking lights on stock engined 4 cylinder noisemakers that attract attention from moths and young, vacuous women.

What happened to men telling dirty jokes at work, hanging pinups (even bikini-clad women), and being men in general?  Now we're finding the all-too-common "I was offended by that" lawsuit.

People get suspended from school for plastic toy gun keychains whereas kids used to roughhouse it on the playground and schools had rifle clubs.  Teachers can no longer instill discipline and can only ask again nicely if someone fails to do as theyre told.  

Everyone and everything is a subject of litigious lawsuits.  Everyone is offended by what they see, hear, eat, or smell.  Feminists complain of unequal rights even though there are MANY double standards in THEIR favor that they dont bother trying to equalize.  People medicate their children on prozac rather than dealing with them.

I thought women wanted a strong role model, a slight "bad boy" attitude from a man who can get things done and check that bump-in-the-night...a man they can challenge and not have them back down.  Now we're being told that men should be compassionate, understanding, nonconfrontational, docile, and domesticated, and that we're supposed to change.  Yet, I hear all these women complaining that all they can find is poindexter or nice guys that get boring after they change for their girlfriend, and that there are no edgy guys out there anymore.  Gee, I wonder why!

I can continue to rant about this but it'd be far too much to digest in one sitting.  I'm sorry, but I won't take tips out of Vogue, dye my hair red, and go watch Sisterhood of the Traveling Pants with a bucket of Hagen Das.  

As one of my favorite radio hosts coined the phrase..."it is the gradual pussification of America.

LawDog

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birth of hybrid man
« Reply #19 on: June 08, 2005, 04:33:17 PM »
*snort*

I could take any of a dozen deputies around here, dress him in shined boots, pressed blue jeans and a leather jacket, have him pull up outside the "Fashion Group International" seminar on a Harley, walk into the seminar and drawl, "Howdy, Ah'm from Texas, and Ah do some cow-punching when Ah'm not ketchin' bad guys.  Want to see the scars?"

75% of the women, and half the men, in the seminar would be batting their eyelashes at him before he got done with the sentence.


It may be trendy to proclaim the supremacy of the Sensitive Type, but Mother Nature wrote the coding on the human species.  And Mother Nature isn't real impressed with wimps.

LawDog

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« Reply #20 on: June 08, 2005, 05:07:06 PM »
You know what? Never mind.

I'm done here.

RadioFreeSeaLab

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birth of hybrid man
« Reply #21 on: June 08, 2005, 05:17:07 PM »
Hey Barbara, I'm not really whining, more...oh what's the word...mocking this guy

Sean Smith

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birth of hybrid man
« Reply #22 on: June 08, 2005, 05:40:34 PM »
I think there IS an element of truth to that article, under the French fashon fluff.  But it is a small one.  Insert French joke here.

(I'm part French, incidentally)

Lately you've got more women doing traditionally male things (making money, exercising power), and some are trying to get men to act more like women used to, while still often viscerally rejecting men who are wimpy.  You've got men trying to get women (a very male thing to do) by doing stereotypically female things (obsessing over personal grooming, being sissies), and getting mistaken for gay guys who aren't interested in women at all in the process.  And you've got women going after men of one type, then trying to get those men to change so they no longer have the characteristics that attracted them in the first place.

The wheels on the bus go round and round, round and round, round and round...

Now, women have been civilizing/feminizing men, and simultaneously rejecting overly civilized/feminized men, basically forever.  And older men have been complaining about the younger generation of men "going queer" just as long.  All of this is quite well documented in the historical record.  But this all can't be true, otherwise the human race would have died 1,000 years ago from too much gayness.  

There is an upside to this.  Women have been confusing the crap out of men for millenia.  So get back at them by doing both stereotypes at once.  This is easy now that everything is at least partially acceptable anyway.  "Sweetie, can I read you my poetry after I clean my guns and cook what I killed for dinner?"  


Ben

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« Reply #23 on: June 08, 2005, 06:12:50 PM »
Quote
We must not have gotten the notice yet.
I got the notice, I just went ahead and shot the messenger. Problem solved.

Cheesy
"I'm a foolish old man that has been drawn into a wild goose chase by a harpy in trousers and a nincompoop."

jefnvk

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birth of hybrid man
« Reply #24 on: June 08, 2005, 07:36:04 PM »
I still say 'Give Detroit to Canada'