A Dick's opened up not far from me - I even signed up during their Grand Opening for their frequent buyer's club. (Or whatever they call it.)
Never bought anything there. Never. Limited selection, high prices.
Got an email survey asking what I thought of their store and coupon sales, and told them that they're obviously not interested in catering to hunters or target shooters, since all their coupons explicitly exclude guns & ammo, and even their sale prices are normally higher than everyday prices at WalMart, Academy, etc. Concluded by saying that since they were clearly uninterested in my business, I was honoring their wishes by making my purchases elsewhere.