What film could possibly be so scrumtrelescent, so magnificent, so towering in cinematic stature that you would subject yourself to those ads?
Or any ad (besides popcorn) at all?
I remember when movie theaters first started running ads . . . paying patrons, figuring they paid to see a MOVIE, not commercials, revolted, and began doing things like throwing their sodas at the screen. What ad money the theaters made was eaten up by screen-cleaning costs.
I miss those days . . . we've become a nation of wimps.