The majority of the GOP seems to believe that service to your country is what makes you worthy to be CIC. And it works, sadly it is not the case. I could care less about the mans service record in regards to the election. While he is a hero, he is no more worthy than the other veteran who is running for President. I believe he is a Doctor.
I care about their ideals and what they stand for, as well as their voting records. It seems that the majority of GOP members don't care and fall for the "I am a Veteran so vote for me," mantra that McCain spiels. Just as some fell for "I was in 9/11 so vote for me," type of speeches from Guiliani. Hell some even fell for the "I am a Southern Gentleman so you should vote for me," campaign that Fred Thompson tried to pawn on us.
Hopefully people will start voting on actual issues, not on how likable a candidate is or how they look.
"The majority of the GOP" has so far, this primary season, cast votes for candidates
other than McCain.
Military service is generally a plus. If you served honorably, it shows that you have some minimum level of positive character traits: perseverance/motivation, leadership/followership, courage in the face of adversity (not necessarily combat) etc. They are a cut above the average citizen, personal characteristics-wise.
McCain's demonstrated personal courage, motivation, etc. are definitely a plus and for good reason.
In my case, it is not enough to get me to vote for him in the primary.