I think it was posted here, but the Sham-Wow! guy had a falling out with Scientology, which cost him his career, money, and reputation (what little he had). He's using proceeds from the Sham-Wow! gig to fight back. If true, you gotta respect a guy who's willing to put what little he's got against the Scientologists, unlike the Anonymous crowd who taunt from behind masks.
Chris