I'm not sure what loyalty has to do with any of it. They have to run a business and stay afloat, which is becoming harder and harder due to government meddling and this government-created fiscal mess we're all in. I'm sure it's no comfort for you, but they're struggling just as much as you are.
In the end, we all have to take care of ourselves. They'll do what they have to for themselves, you'll do what you have to do for yourself, I'll do what I have to, and so on. And eventually we'll all get through it. Assuming the government doesn't come up with still more ways to screw us all.