When Dick's opened near me, they had a grand opening with lots of coupons, discounts, etc.
No pistols or EBRs, and case-lot "sale" prices on ammo were no better than WalMart standard prices, so I came out empty-handed.
Dick's coupons in the newspaper usually
exclude guns & ammo.
On the other hand, a week or two back, while looking through their ad in the paper, I saw they had an "almost" EBR, one of the AR-based Remington .223s with camo finish. And 200 round bulk packs of Remington .223 55 gr. FMJ were around $80, or $20
less than Academy or Cabela's.
Maybe, just maybe, they're beginning to get a clue . . .