"Primary Balance"? That is an amazing verbal sleight of hand. Note that they not only ignore the interest on the debt, but even ignore the debt itself! On a personal level, as long as I could afford to pay for the groceries and gasoline each month, I could rack up as much additional credit card debt as I could imagine and still call myself breaking even. I always wanted a Ferrari, so I'll get one. And my budget will be balanced as long as I don't by another one?