What happened there?
Short story long, dude ordered something from Lee Precision. They apparently sent two packages. One he ordered, one he didn't. He said he only received what he ordered. Lee repeatedly called and sent bills. The thing was like $40. UPS had no documentation on the second package. Apparently the customer service reps were not polite. He finally got to John Lee, who explained that he did not trust the dude and believed UPS without documentation.
So dude posts it to THR, TFL, etc. Some folks waffle, some believe him. The folks at Lee Precision eventually find out from a handful of folks calling and saying "I ain't giving you my money until this is resolved". So Lee posts confirming their shoddy treatment, barely seemed concerned at the bad PR and offered "If Mr. XXXX really did not receive the package he has my heartfelt apology." (A package he didn't order, and UPS couldn't prove via signature that he received.) And also lists the customer by name.
More than a few folks responded "Uh... Mr Lee? Yea, there is NO WAY I am trusting YOU with my cash now." Things go viral. Including folks posting the reply from Lee on bulletin boards at shooting clubs and shooting instructors offering to mention it to their students. Lee posts a second time with a more heartfelt apology. Some folks buy it, some don't.
If nothing else, it served as a very very good example of how not to do business. And I'm going with a Dillon when I get into reloading. I want and will do so, but not plausible in an apartment. I do homebrewing. Sure, it's just making wine. But I put my dollars into good equipment from folks/companies I trust. Worst case scenario is either a bad tasting batch or something breaking and spilling fermenting grape juice everywhere (which sucks to clean up). Bad reloading equipment? If you're not careful, it could theoretically destroy a firearm or cause injury.