Axe discovers conservation

[vaskidmark]

http://www.usatoday.com/money/business/story/2012/09/17/axe-showerpool-promo-raises-eyebrows/57797640/1

What I want to know is what took them so long?

But Axe?  Eww!

stay safe.

[RoadKingLarry]

Axe just makes it easier to ID the dooshbags.

[dogmush]

 

I'm this viral age where sex not only sells -- but often goes viral

I'm not sure they fully thought that sentence through.

[RevDisk]

Axe just makes it easier to ID the dooshbags.

I use Axe, actually. And I've been complemented on my scent by more than a few women. The trick is, USE THE BLOODY STUFF SPARINGLY. It's not friggin suntan lotion. Little goes a long way.

Long showers, regular soap/shampoo, any deodorant, and a LIGHT amount of cologne or Axe spray of nearly any variety... You're good to go. Less is more. If another person can consciously notice your scent without being very close and personal, you're doing it wrong.

[Perd Hapley]

I use Axe, actually.

Hey, Larry was right!

[MrsSmith]

"Less is more" is definitely true with that stuff. Ugh. Both my sons used it with the hope that massive doses would eliminate the need for regular hygiene. I don't know if I'll ever smell the stuff again without being reminded of the odor of smelly teenage boy. Ick.

But that whole "Conserve water, shower with a friend" thing has been around for years. They're just now using it? 

And last time I checked, the "college crowd" are usually all legal adults, so who cares. Not like they're marketing it to middle-schoolers.

[Jamisjockey]

Hey, Larry was right!

I'll send flowers to your widow!

[brimic]

The trick is, USE THE BLOODY STUFF SPARINGLY. It's not friggin suntan lotion. Little goes a long way

That's pretty much the across the board rule whether it be Axe, Chanel No.5, or Doe urine.

[RoadKingLarry]

Speaking of cover scents...

For almost 2 years , every time my wife's oldest little brother would come to our house I would manage to surreptitiously douse him with raccoon pee cover scent just before he'd leave.

[BlueStarLizzard]

My dad falls into the crowd that does not understand the concept of "less is more"

I cannot count the mornings where the scent of body spray was so thick through the entire house (all the way through my closed bedroom door on the other side of the house) that the TASTE woke me up. 

As for "conserve water, shower with a friend", dude, that's older then the hills.

[MicroBalrog]

"The idea of showerpooling with strangers to save water is so over the top, you can't take it seriously," says brand consultant Laura Ries. The way most guys in college save water, she says, isn't by showering less but by drinking beer instead of water.

Is this woman nuts?

Does she really really think that needed to be stated? Who are those people they interview? What tree are they grown on?

[Azrael256]

I remember when Axe came out.  It was my freshman year in college and they handed out free samples in the men's dorm.  The place *REEKED* for months.  I can still smell it.

[Waitone]

I remember when Axe came out.  It was my freshman year in college and they handed out free samples in the men's dorm.  The place *REEKED* for months.  I can still smell it.

Brings out memories of yesteryear.  I was in high school when English Leather and Hai Karate were da bomb.  Couldn't be satisfied with just aftershave, aficionados had to go with aftershave and cologne and the soap all together.  To this day I get a splash of stomach acid every time I sniff English Leather.   

[Jamisjockey]

Brings out memories of yesteryear.  I was in high school when English Leather and Hai Karate were da bomb.  Couldn't be satisfied with just aftershave, aficionados had to go with aftershave and cologne and the soap all together.  To this day I get a splash of stomach acid every time I sniff English Leather.   

English Leather!  I had some!

[MrsSmith]

Old Spice = Vomit

[Zardozimo Oprah Bannedalas]

Axe is foul stuff in large quantities. Similar to old transmission fluid.