My new wife's family does a $75-100 gift tradition where everyone buys a gift in that price range, wraps it, then numbered lots are drawn. In order, you get to select a gift and unwrap it. Next person can either take your gift and let you choose again or choose an unwrapped present of their own and unwrap it.
What in the world should I get?
I'm from a gift card kinda family where the level of thought is being able to match a person to a store and being somewhat even on the gift card exchange.