I heard an opinion on this commercial that I think is close to the truth.
GoDaddy had two commercials. One is planned for the Superbowl. For the other, they drum up useful idiots in the animals rights groups to complain about and make a show of pulling the ad due to complaints. Result: they pay for one commercial for the game, and get millions to watch their other commercial online by drumming up a little controversy.
That sort of thought always makes me wonder how much of our news is simply manipulation to push some product or keep some celebrity or politician in the limelight. Quite a bit I suspect.