By and large, I agree with the SJW that many of the labels and brands are in poor taste. Refusing to serve/carry the beers, refusing to drink them, sending cases back, etc. is the right and proper response. I appreciate a subtle in - joke as much as the next guy but they are crossing the line into middle school bathroom humor, and the market should bill them for their uncreative poor taste. They will either get their act together, or they won't. This is all exactly as it should be.